Display or retail packaging is the exterior presentation of a product designed to attract consumers’ attention when presented in retail environments. It is important in marketing and branding because it acts as a silent salesperson communicating the product’s worth. Businesses invest in strategic packaging design and execution to leverage its influence on consumer behavior and brand perception.
Benefits of Display Packaging
The following benefits make retail packaging a cornerstone of successful marketing strategies:
Versatility in Retail Environments
Display packages offer unparalleled adaptability, seamlessly fitting into diverse retail environments such as supermarkets, convenience stores, and specialty boutiques. Their ability to be displayed on shelves and countertops or hung from racks ensures optimal visibility and accessibility regardless of the store layout. This maximizes exposure and potential sales opportunities.
Increased Brand Visibility
Display packaging is a dynamic billboard for brands, elevating their visibility and presence within the crowded retail landscape. By featuring eye-catching designs, vibrant colors, and prominent branding elements, it commands attention and reinforces brand recognition among consumers. It also ensures that brands stand out from competitors, whether displayed strategically at eye level or in high-traffic areas.
Effective Product Differentiation
Well-designed packaging is a powerful tool for product differentiation, allowing businesses to highlight their unique selling points. It helps consumers make informed purchasing decisions and cultivates loyalty by delivering memorable and satisfying experiences. Additionally, it communicates the product’s value proposition through innovative design elements, such as distinctive shapes, textures, and graphics.
Cost-Effective Marketing
Unlike traditional advertising channels, which require ongoing investment and reach limitations, display packages offer a one-time cost for design and production. They also maximize marketing ROI and drive sales without the need for additional advertising expenditures. This can be achieved by effectively communicating key brand messages and promotional offers directly during purchase decision-making.
Types of Display Packaging Solutions
Here are the different types of packaging solutions and their respective applications:
Point-of-Purchase (POP) Displays
POP displays are strategically positioned near the checkout counter or other high-traffic areas within retail stores. They are designed to capture consumers’ attention just before they make a purchase decision, often showcasing small items or impulse buys.
Counter Top Displays
Counter Top displays are placed on countertops or other flat surfaces near the point of sale, such as cash registers or checkout lines. They mostly showcase smaller products or promotional items, offering convenience and visibility to customers as they complete their transactions.
PDQ Displays
PDQ displays are typically placed on endcaps. There can be several of them taking up the entire endcap as well, or just one as premium product placement. They mostly showcase smaller products or promotional items, offering convenience and visibility to customers as they complete their transactions.
Floor Displays
Floor displays are freestanding installations positioned on the sales floor, typically near aisles or entrances, to attract shoppers’ attention. They come in various shapes and sizes and can accommodate an array of products, from beverages and snacks to electronics and household goods.
Pallet Displays
Pallet displays are large, sturdy structures designed to hold multiple product units and are often placed on pallets for easy transportation and setup. They are commonly used in warehouse clubs, supermarkets, or big-box retailers to showcase bulk or discounted items, such as beverages or seasonal merchandise depending on the store requirements.
Standees
Standees are life-size cardboard cutouts or three-dimensional displays featuring brand characters, product images, or promotional messages. They are typically placed in high-traffic areas or near product aisles to grab shoppers’ attention and create a memorable brand experience.
Dump Bins
Dump bins are open containers filled with discounted or promotional merchandise, allowing customers to sift through and discover hidden treasures. They are placed at the end of aisles or near checkout counters to encourage impulse purchases and clearance sales.
Printing Technologies at Hood Container
We leverage the following cutting-edge printing technologies to deliver high-quality packaging solutions tailored to our clients’ needs:
Flood Coater
Our flood coater machine provides a uniform layer of coating across the entire surface of the substrate. This ensures an even finish and enhances the durability and appearance of our packaging products. It also supports various types of coatings, including water-based, UV, and specialty finishes.
Asitrade
The Asitrade machine utilizes advanced technology to create corrugated boards from raw materials, providing a solid foundation for printing and converting processes. The resulting corrugated board boasts excellent rigidity and crush resistance.
Barbaran
Our Barbaran machine allows us to achieve precise and vibrant printing results, bringing our clients’ designs to life with exceptional clarity and detail. It also enables us to apply a variety of finishes and coatings, including gloss, matte, and UV coatings.
HP Printers
HP printers offer industry-leading printing technology, delivering sharp, high-resolution graphics and text with exceptional accuracy and color consistency. Whether printing logos, product information, or promotional messages, our HP printers ensure that our clients’ branding elements are reproduced.
Choose Hood Container for High-Quality Packaging Solutions
At Hood Container, we provide top-of-the-line packaging solutions tailored to your brand’s unique needs! We combine innovative design with cutting-edge technology to create captivating packaging that drives sales and enhances brand visibility.
Contact us to get started.
